18 Mar Amato Couture poised to dazzle audiences at Fashion Forward Dubai
One show I always look forward to at ffwd would be the Amato show, the designer never fails to amaze with his spectacular designs and stellar presentation. He’s back this season with an action packed show.
Living up to its reputation of being the most-awaited show at Fashion Forward Dubai, Amato Couture is ready to woo loyal fans in Dubai on the 25th of March by showcasing pieces that have become synonymous with the label’s inimitable style. Having exhibited at Fashion Forward every year since its inception, Amato Couture has enjoyed a close relationship with the event. This year’s edition looks all set to be no different as the brand’s creative designer Furne One is hoping to recreate the glamorous old-world opulence and drama of a bygone era with his bespoke collection.
As a Dubai-based label of international renown, Fashion Forward has always held a special place for Amato Couture and every piece that walks the Fashion Forward runway is exclusively crafted for that season. The show’s “See Now Buy Now” format works perfectly for Amato but the brand’s soaring popularity has meant that there have been instances when clients have ordered pieces, which have already been sold or that require customised alterations, and have therefore had to be reproduced.
Guests at this year’s show can look forward to the design maestro pulling out all the flamboyant stops in his repertoire with a beautiful mix of materials such as nets and satin, lace, embroidery, sequins and other trimming embellishments. ‘Pret-Couture’ will be the innovative format that takes centre stage and is an effortless blend of ready-to-wear meets haute couture clothes that can be worn on the streets but also transition smoothly into evening dresses.
With an exclusive guest list ranging from top editors and buyers to trendy bloggers and influencers, it is easy to see why Fashion Forward is the perfect platform for designers in Dubai and Amato Couture is ready to unleash its magic on the region yet again.
Amato Luxe is located in Building 4 R01 of the city’s bespoke fashion destination Dubai Design District.
Amato Fashion Forward 2017 Show Details:
Location: Hall 1, Dubai Design District
Date: March 25, 2017
Timing: 22:00 pm