Rimmel Drops a Bomb! Stay Bold Stay Matte

13 Nov Rimmel Drops a Bomb! Stay Bold Stay Matte

Make a bold lip statement! Rimmel London introduces Stay Matte Liquid Lip Colour, a new liquid lipstick with high-intensity colour, a velvety matte finish and a long-lasting, comfortable wear. Give your pout some clout. Boldness That Stays On.

Every style-savvy London girl knows the importance of a head-turning lipstick. It’s your secret weapon for sassy confidence and feisty self-belief. And, finally, you can enjoy stay-put matte colour that doesn’t feel dry. It’s time to own your lip-look.

Stay Matte Liquid Lip Colour delivers incredible stand-out colour from the very first stroke with up to 12 hour wear. You’ll be impressed by its full coverage and amazing staying-power; this kiss-proof, touch-proof, and waterproof liquid lipstick can handle your non-stop lifestyle without fading or bleeding. And its lightweight texture feels unbelievably comfortable, so you can apply it and forget it!

The lipstick’s superior matte colour, comfort and wear are all thanks to its new liquid formula:

  • Rich lustre pigments deliver high-impact, stay-true colour that won’t go unnoticed.
  • Carefully selected polymers provide perfect adhesion to the lips for long-lasting wear.
  • Vegetable derived, light weight volatile emollients help contribute to the smooth application and light weight texture

There are 15 intense shades to choose from, for a multitude of bold lip-looks. Take your pout to the next level of wow with eight ultra-edgy hues, including punchy purple Plum This Show #810, electric sapphire Blue Iris #830 and Goth-inspired Pitch Black #840. Or enhance your natural beauty with seven gorgeous rose-tinted pinks and flattering nudes. Each super-stylish shade has a silky matte finish for a must-have modern look.

Shades:                        #100 Pink Bliss

#110 Blush

#200 Pink Blink

#210 Rose & Shine

#700 Be My Baby

#710 Latte To Go

#720 Moca

#500 Fire Starter

#600 Coral Sass

#800 Midnight

#810 Plum This Show

#820 Heartbeat

#830 Blue Iris

#840 Pitch Black

#850 Shadow





Just like your lips, the Stay Matte Liquid Lip Colour pack makes a striking impression. The lightly frosted bottle lets the fierce colour show through. Chic silver graphics and a curvaceous black cap complete the contemporary look.


The epitome of a bold woman, Rimmel ambassador Rita Ora knows all about the power of the lip. In the digital advertising campaign, we see Rita preparing for a performance as she talks candidly about lipstick and how it’s key to her transformation process into a star. Famed for her strong lip-looks, Rita rocks wine-coloured Plum This Show #810 with fearless London attitude.


Experience Boldness That Stays On with Rimmel’s Stay Matte Liquid Lip Colour.

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